Were you one of the 111 million people watching the Super Bowl Sunday night? Did you see that commercial starring Clint Eastwood that everyone is talking about? Last year Chrysler ran ads about “Detroit is back” with singer Eminem. This year Chrysler brought in “Dirty Harry” to give America a pep talk!
I personally felt the commercial was awesome! The spirit that Chrysler displayed in that two minute advertisement is the same spirit that we want to convey with MadeInDaytonBLOG.com… get ready, we're coming on strong!
Chrysler dealer Matt Erwin of Erwin Chrysler Dodge Jeep in Troy, Ohio had this to say: “ We are so proud that Chrysler had a positive spin on their commercial. Starting last year with the 'Imported from Detroit' commercials, Chrysler has said that the resurgence has started and we're ready”. He continued, “We have great products and a company that backs their products with a positive message of hope for the future”.
If you haven't seen it yet, watch the video below and then share your thoughts in the comments section. I'm interested to know, do you think that it's halftime in America?
Here’s the complete script:
"It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.
It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game.
The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.
I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.
But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.
All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?
Detroit’s showing us it can be done. And, what’s true about them is true about all of us.
This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.
Yeah, it’s halftime America. And, our second half is about to begin."