By Gary Weldon (Staub Manufacturing Solutions)
Yes, there are 150 million business professionals using LinkedIn, 900 million people on Facebook, and 500 million on Twitter. But none of those people are likely to do business with you. All people talk about online is what they had for lunch, anyway.
True, there are 160 million blogs out there. But nobody goes to blogs for up-to-date industry information. They would rather read the newspaper and printed trade magazines. I mean, all manufacturers really need to stay connected these days is a basic website and a good Yellow Pages ad.
Think about it. Why would you want to have an ongoing, personal, real-time dialogue with your prospects, customers and business network? Everyone knows that real networking happens on the golf course or at the club with a couple of drinks and a good cigar.
So... STAY AWAY FROM SOCIAL MEDIA! You don't need it!
Don't Post, Connect, Link, Follow, Friend, Tweet, Plus or Share anything! You've got your brochures, pager and your fax machine. Your business will be just fine.
If you would, do me a favor and mail a copy of this to my competitors (this will really help them out), but don't share this with the folks at Aileron who hosted the 'Social Media That Matters' conference I attended last week.
One more thing. Be sure not to take the quick Social Media/Manufacturing Poll on our new Made In Dayton Linkedin group.