|Steve Staub at the Staub Manufacturing/MADE in DAYTON 2012 AMTS exhibit|
If you're like me, you have a love-hate relationship with trade-shows. You know that it can be a great place to connect with a lot of potential customers and clients in a short amount of time. And you know that it can also be expensive and exhausting.
At our company, Staub Manufacturing Solutions, participating in trade shows is an integral part of our sales and marketing strategy. Each year we try to improve on what we did the year before, not only in making our exhibit more interesting, but in making more good connections with the right prospects.
That is much easier said than done.
As I noted last week, the Advanced Manufacturing Technology Show is coming up in just over a month. This is one show that we don't miss and as I was working out this year's plans I was reminded of some valuable trade show advice from our resident MADEinDAYTON marketing specialist, Debbie Wanamaker.
Last year, around this time, she put together a two-part post that offered 17 fantastic (and simple) tips for maximizing your trade show ROI. Which is what we all care about, right? How do we make the most of our trade show investment so that it turns into the future business that we need?
So, if you have questions on which shows to attend, what type of booth is best to have or how to communicate with prospects before, during or after the show, you'll want to check out Debbie's helpful tips in the posts linked below.
Best of luck on your trade show exhibiting and be sure to stop in and see me and Steve at booth number 206 at the AMTS show on October 23rd and 24th.
What trade show tips would you add to the list?